Think Seoul doesn't need to be on your wanderlust wishlist? Think again! It's our go to destination for everything from fashion to food inspiration and we're frequent visitors. Here's our favs...
Our fav areas...
Hongdae
Heard of K-Pop Style? Well this super vibey student shopping area is it's epicentre... the place to go to keep up with the kids (or at least, laugh at them).
Myeongdong
Currently got 8 different lip options stashed in your Moon? This is your Mecca. Our first stop is *always* Olive Young for a drugstore haul of *dreams*.
As close as humanly possible to all our fave shops, this boutique hotel is inspired by cinema and has retro but fresh AF design aesthetic that we love.
Where to eat...
Innisfree Café
If you eat ANYTHING in Seoul, it needs to be the Japanese soufflé pancakes served here. Their dreamy surroundings and VR will keep you occupied while you wait.
Parnell Café
Breakfasting in Seoul doesn't traditionally involve a lot of avo on toast... so if you're needing a brunch fix this super cute cafe serves western staples (lol) like açai bowls and all the eggs all day long.
Must see stores...
Stylenanda Pink Pool Hotel & Café
Wes Anderson vibes for daaaaays at these two must see/shop concept stores. One houses 4 floors of fashion heaven, and the other is designed like an IRL hotel complete with laundry room. Mind blowing.
Ader Error
I mean the clothing might not be for us but this is basically a must see tourist attraction... Enter through a soap shop (sure) and your purchases are delivered through a shoot to the till. Let's just say lowkey is not their vibe.
Doing it for the 'gram...
The whole city is a walking 'grid post but these 3 spots are our top picks for getting that essential #content
